So I spent some time here and there over the last week testing the best way to reliably make a fire in a survival situation. I found that the best way to make a fire in all cases was dryer lint mixed with Vaseline Petroleum Jelly.
It doesn't take much, about a dime-sized spotch of Vaseline, and a quarter-sized tuft of dryer lint mixed together. This is easily ignited by a swedish steel, match, etc. Just keep it out of the wind and your going to have a good fire in no time.
In my BOB, I now have a film canister with some Vaseline in it and a small plastic bag of dryer lint. I'll also have waterproof matches, as it's good to have two of everything really important. I no longer carry any newspaper, as it's pointless, and in a pinch I can use a little TP to help things along.
I found a great deal on firesteels here, at survivaltopics.com.